Start with the journey your customer takes, then layer in operations, technology, communications and whatever other disciplines you need to coordinate and you get a 3D journey map.

They're a great way to coordinate requirements and operations.

3D Journey Mapping adds one or more layers onto a journey map. Each layer represents a different set of requirements. StoryMiners®' 3D Journey Maps make it easy for each department to see how the expereince impacts them and how the solutions they propose affect the experience design.

The most common layers clients wish to see are sales operations, financial and operational metrics, what-if technology decisions, and project management. Almost any kind of data set can be layered on top of the customer's journey map.

If your new experience design requires the services and talents of multiple departments, consider a 3D Journey Map so to create clarity on what each team is doing. 3D Journey Maps also conserve resources because they allow multiple teams to understand what contributions will be expected of them in the context of the actual customer experience they are creating. 

3D Journey Maps are very effective for complex organizations, those who are doing something new for the first time, and for high-value multi-vendor or partner projects.

Value in Action

“Mike's ability to instantly recognize and understand the need each business has, to use that and turn around any business situation to a highly-profitable, ever expanding, and ever evolving success story, is amazing. A true Chief Customer Experience Design Architect, and highly recomendable Consultant.”

Claudia Goetschi, Founder at Best Ask Claudia International.

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